About Us - MarketFunction

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Marketing Solutions For Small Businesses

Market Function is a digital marketing company that helps small businesses promote their products and services online. We work with you and your team to learn about your business and identify marketing goals. We take this information and research your market to determine any potential opportunities for business and website promotion. This research is used to develop a customized marketing plan geared towards accomplishing your goals. By measuring the success or failure or individual programs, and testing new programs, we will ultimately unveil a sustainable long-term plan for success.

One of the core concepts in the way Market Function does business is to install tracking mechanisms to identify whether customer interactions with your website are having the desired result. Our process involves continually testing new ideas to determine the correct formula for success. By testing, tracking, and re-testing, we can be sure to identify what campaigns or aspects of individual campaigns are working correctly and producing the desired result (like converting into a sale or lead!).

Digital Marketing & Website Services
Digital Marketing

Get the traffic your site deserves. We begin by conducting a website audit to determine the current status of your site. We then work with you to develop a plan and budget to accomplish your goals.

  • On-page Optimization
  • Content Marketing
  • Link Development
  • Social Media
Web Development

Create a valuable web experience for your visitors. Provide your users with easy to find content that engages interaction. Display your product line, take online orders, and build other interactive elements to separate your site from the competition.

  • Content Management Systems
  • Inventory Management
  • E-Commerce
  • Databases & Custom Programming
Tracking & Statistics

Know how your visitors use your website. Tracking user experience and website conversions is a valuable tool for calculating ROI on marketing campaigns.

  • Website Usage & Trends
  • Custom Dashboards & Reporting
  • Search Engine Indexing
  • Goal Tracking
Paid Search Advertising

Advertise your business on Google, Bing, and Yahoo! advertising networks with a custom paid search campaign. We create targeted ads, landing pages and manage your campaign to attract the right customers to your website.

  • Ad Headline & Copy Development
  • Custom Landing Page
  • Ongoing Management
  • Advanced Tracking & Reporting
Conversion Optmization

Convert your website traffic into leads and more business opportunities. Organize and display your content in a manner that promotes conversion. A small increase in conversion rate percentage can translate into a large increase in leads or sales.

  • Graphics & Buttons
  • Navigation
  • User Experience
  • Surveys
Systems Integration

Integrate your internal database with your website and web databases. Combine the power of your internal CRM/ERP software by integrating it with your website to capture and track leads.

  • Real-time Inventory
  • Lead Management & Tracking
  • Salesforce.com Integration
  • Other ERP Solutions
Project Team & Resources
John Krzywicki / Owner & Marketing Director

With over 15 years experience in digital marketing, IT, and a background in engineering, John will discuss your goals and develop a plan for success.

Website Movers / Web Dev & Programming

A scalable and affordable web development team that has produced quality work on-time and on-budget consistently throughout the years.

Outsource Graphic Design / Graphic Design

Depending on the needs and budget of each project, a graphic designer can be selected from a number of connections Market Function has made throughout the years.

Our Skills
Digital Marketing
Web Development
Paid Search
Conversion Optimization
Graphic Design
Frequently Asked Questions
Market Function can develop a custom online marketing plan to fit any budget. We'll work with you closely to develop a plan and update you throughout the project to ensure all project expectations are met. We want to provide complete transparency into all the work we do and will provide status reports, phone conferences, or face-to-face meetings to make sure you are fully satisfied.
Unfortunately not...and no legitimate company can. But we can guarantee that we'll work hard to achieve your goals. Our process includes thorough tracking and testing to determine the best and lowest cost methods for generating traffic and leads.
Every business and market are different. Results and timelines will vary widely by industry and the level of competition. Contact us today for a free consultation and we can discuss the opportunity your website has for success. We can provide our "best-guess" estimate based on your budget to how long it will take to achieve certain goals.