Market Function is a digital marketing company that helps small businesses promote their products and services online. We work with you and your team to learn about your business and identify marketing goals. We take this information and research your market to determine any potential opportunities for business and website promotion. This research is used to develop a customized marketing plan geared towards accomplishing your goals. By measuring the success or failure or individual programs, and testing new programs, we will ultimately unveil a sustainable long-term plan for success.
One of the core concepts in the way Market Function does business is to install tracking mechanisms to identify whether customer interactions with your website are having the desired result. Our process involves continually testing new ideas to determine the correct formula for success. By testing, tracking, and re-testing, we can be sure to identify what campaigns or aspects of individual campaigns are working correctly and producing the desired result (like converting into a sale or lead!).
Get the traffic your site deserves. We begin by conducting a website audit to determine the current status of your site. We then work with you to develop a plan and budget to accomplish your goals.
Create a valuable web experience for your visitors. Provide your users with easy to find content that engages interaction. Display your product line, take online orders, and build other interactive elements to separate your site from the competition.
Know how your visitors use your website. Tracking user experience and website conversions is a valuable tool for calculating ROI on marketing campaigns.
Advertise your business on Google, Bing, and Yahoo! advertising networks with a custom paid search campaign. We create targeted ads, landing pages and manage your campaign to attract the right customers to your website.
Convert your website traffic into leads and more business opportunities. Organize and display your content in a manner that promotes conversion. A small increase in conversion rate percentage can translate into a large increase in leads or sales.
Integrate your internal database with your website and web databases. Combine the power of your internal CRM/ERP software by integrating it with your website to capture and track leads.
With over 15 years experience in digital marketing, IT, and a background in engineering, John will discuss your goals and develop a plan for success.
A scalable and affordable web development team that has produced quality work on-time and on-budget consistently throughout the years.
Depending on the needs and budget of each project, a graphic designer can be selected from a number of connections Market Function has made throughout the years.